NETFLIX DELIGHTFUL IDENTS

Role: Design & Creative Direction
Agency: Deva Studios

​To deepen audience engagement and set the tone for select flagship titles, I developed custom ident animations that seamlessly blend Netflix's iconic branding with the unique essence of each series or film. These bespoke introductions modify the standard Netflix "Tudum" by incorporating visual and auditory elements reflective of the specific title, creating a more immersive viewing experience. This strategic initiative not only reinforces Netflix's brand identity but also enhances storytelling by aligning the platform's signature opening with the thematic nuances of its most prominent original content.

SQUID GAME

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